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The 13th edition of Indian Premier League will now be called as Dream11 IPL 2020. India’s leading fantasy sports platform will be shelling out 222Cr to be the title partner of IPL this year.
But Dream11’s IPL 2020 investments does not end with these amounts.
As per the InsideSports sources, Dream11 will also be investing on the on-air sponsorships of the IPL 2020. According to the sources, Dream11 has already confirmed large on-air sponsorship deal with the official broadcasters Star Sports.
Dream11’s commitment with broadcasters will be in the range of 120-140 Cr according to informed sources.
Other than this, Dream11 also have confirmed sponsorship deals in place with 6 IPL franchises for the IPL 13.
Further, company will also be one of the lead sponsors on the Digital Live Streaming of IPL 2020 with Disney+ Hotstar.
All of these deals put together, Dream11’s advertising investments on IPL 2020 is all set to cross astronomical figure of 500Cr.
IPL 2020 : Dream 11 has emerged one of the biggest cricket advertiser in the world
Dream11 was started in 2008 by Harsh Jain and Bhavit Sheth, and in just over a decade, it has turned not only into one of the biggest mobile gaming platforms in the country, but it has also emerged as one of the biggest cricket advertiser in the world.
Dream11’s current commitments on the sport of Cricket –
– Dream11 is now the title partner of IPL 2020 – 222 Cr
– Dream11 is the associate sponsor of Indian Cricket 1.07 Cr per game
– Before taking IPL 2020 title sponsor, Dream11 was the associate central sponsor of IPL and was paying 40 Cr per year to BCCI
– Dream11 is International Cricket Council’s associate partner for all ICC events
– Dream11 is NewZealand Cricket Partner
– Dream11 regularly sponsors Indian Cricket’s international bilateral tours
– Dream11 is sponsor of CPL 2020
– On-Air Sponsorships – Their has not been a single cricket series involving Indian Cricket on broadcast either with Star India or Sony Sports where Dream11 has not participated as On-Air Sponsor. Dream11 has been spending multi-crores on on-air sponsorship deals.
IPL 2020 : Who is Dream11, journey, promoters & line of business they operate
Dream11 was started in 2008 by Harsh Jain and Bhavit Sheth, friends with degrees from American Universities.
Harsh is the son of Anand Jain, a close friend of Reliance Industries boss Mukesh Ambani.
Anand Jain and the Reliance Industries chairman were classmates at Hill Grange High School in Mumbai. Anand Jain eventually became a trusted confidant of Mukesh, with whom he worked in close proximity in the Reliance group for several years before branching out on his own.
Jain Senior is currently chairman of Jai Corp, which started off as a textile weaving unit in 1985 and later morphed into an integrated infrastructure company.
Harsh Jain, who claims to be a lifelong Manchester United, Mumbai Indians and Indian cricket team fan, completed his engineering from the University of Pennsylvania and his MBA from Columbia Business School. Sheth has an MBA from Bentley University.
Dream11, which last year became India’s first gaming startup to be valued at over $1 billion, has faced legal challenges in the past due to the similarities of fantasy gaming to gambling, which is largely illegal in the country.
A court ruled that fantasy gaming involves skill rather than chance, enabling Dream11 to operate the business in the country.
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