A look at the burgeoning industry of influencer marketing, where brands routinely shell out $60K+ for video reviews, or $85K+ to publicly disparage competitors (Paris Martineau/Wired)
Paris Martineau / Wired:
A look at the burgeoning industry of influencer marketing, where brands routinely shell out $60K+ for video reviews, or $85K+ to publicly disparage competitors — WHEN SAHARA LOTTI started her lash extensions company, Lashify, in 2017, she didn't know what she was getting herself into.
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