Tech sales and marketing salaries revealed: How much enterprise giants IBM, Oracle, Dell, Cisco, and VMware pay sales reps, managers, and consultants (ORCL, VMW, IBM, CSCO, DELL)
- Sales and marketing are important roles in the enterprise tech market, especially with the fast-growing cloud computing trend. These sales and marketing jobs typically pay six-figure salaries.
- IBM hired technical sales leaders in California with salaries of $240,000. VMware hired a senior product line marketing manager in California with a salary of $240,000. Oracle hired a sales consulting manager in California with a salary of $140,000 to $207,000.
- Here's a survey of what Oracle, IBM, Dell, Cisco and VMware pay new hires in sales and marketing jobs, based on disclosure data for permanent and temporary workers filed with the US Office of Foreign Labor Certification in 2019.
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Sales and marketing have become more challenging roles in enterprise tech in the cloud computing era.
Traditional giants, such as IBM, Dell and Cisco, became tech powerhouses by selling the hardware and software that businesses, including big corporations, need to maintain their IT networks in private, on-premises data centers.
The rise of the cloud changed that. The fast-growing trend, which began about two decades ago, made it possible for businesses to set up networks on and to access applications through web-based platforms. That meant businesses could scale down or even abandon their private data centers.
This shift hurt sales at traditional enterprise tech vendors and also forced them to make dramatic changes in their sales and marketing strategies — especially since cloud computing products are often billed as short-term subscriptions based on usage, rather than the more traditional years-long customer contracts that had been standard.
Business Insider analyzed the US Office of Foreign Labor Certification's 2020 disclosure data for permanent and temporary foreign workers to find out what five major enterprise tech giants — Oracle, IBM, Cisco, Dell and VMware — pay talent in sales and marketing roles.
Companies are required to disclose information, such as salary ranges, when they hire foreign workers under the H1-B visa program, giving insight into what these major companies are willing to shell out for talent.
Here's how much these top enterprise technology companies paid employees hired in 2020:
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Oracle hired a sales consulting manager in California with a salary of $140,000 to $207,000.
Oracle is one of the most dominant vendors in enterprise software. The Silicon Valley behemoth is the middle of a big pivot to the cloud, where it is up against stronger rivals, led by Amazon Web Services.
Beefing up its sales and marketing organizations has been a key component of this strategy. Based on federal labor data, Oracle's sales and marketing hires have been focused on sales consultants and more targeted roles, including internet sales and digital marketing.
Here are some of Oracle's recent sales and marketing hires from 452 approved visa applications, and how much they're paid:
Sales consulting manager (California): $140,000 to $207,000
Senior manager internet sales consulting (California): $198,000
Senior manager sales consulting manager (Colorado): $163,000 to $207,000
Master principal sales consultant (Illinois): $107,000 to $199,000
Senior manager digital marketing (New York): $152,000 to $189,000
Digital marketing specialist (California): $86.000 to $112,000
Associate sales consultant (New York): $92,000 to $99,000
Cisco has hired more than a dozen technical marketing engineers, including one in Texas with a salary of $118,000 to $169,000.
Cisco has been the top vendor of networking systems and equipment used by big corporations and organizations to run private on-premise data centers. The Silicon Valley giant has had to adapt to the rise of the cloud, which in turn led to a slump in demand for Cisco's flagship line of data center hardware. But more recently, Cisco has seen a boost amid the coronavirus crisis, as customers turn to the company to help make their networks more secure and reliable for a newly-remote workforce.
Cisco recently hired more than a dozen technical marketing engineers, who work closely with the company product marketing teams in making sure clients have the tools they need, the company showed in recent visa filings.
Here are some of Cisco's recent hires based on 695 approved visa applications and how much they're paid:
Technical marketing engineer (California): $161,000 to $234,000
Technical marketing engineer (Texas): $118,000 to $169,000
Technical marketing engineer (Maryland): $94,000 to $124,000
Virtual sales specialist (California): $94,000 to $175,000
Digital marketing manager (California): $162,000 to $189,000
Marketing manager (Florida): $94,000 to $112,000
Sales specialist (Washington): $145,000
Dell hired a senior sales consultant in Texas with a salary of $159,000.
Dell, which was once known mainly as a PC and server vendor, has steadily transformed into an enterprise IT powerhouse, offering more software and services-focused products. Dell became a heftier tech vendor three years ago when it acquired EMC and its two major subsidiaries, VMware and RSA, in a mega-merger.
Here are some of Dell's recent sales and marketing hires based on 472 approved visa applications and how much they're paid:
Senior consultant, sales, planning and strategy (Texas): $159,000
Senior advisor, product marketing (Texas): $137,000
Senior advisor, marketing development program (Washington): $130,000
Consultant, field marketing (Texas): $128,000
Consultant, channel marketing (Texas): $122,000
Advisor, product marketing (Texas): $110,000
Senior analyst, sales operation (Texas): $70,000
IBM hired 3 technical sales leaders in California with a salary of $240,000.
IBM, under new CEO Arvind Krishna, is looking to dominate the hybrid cloud trend in which businesses run their networks on web-based platforms, while keeping huge chunks of their data and applications in private data centers.
Most of IBM's recent foreign hires were in the technical fields, the visa filings revealed, although the tech giant recently recruited several technical sales leaders in California and a government cloud marketing lead in New York.
Here are some of IBM's recent hires from 1,876 approved visa applications, and how much they're paid:
Technical sales leader (California): $240,000
Government cloud field marketing leader (New York): $172,000
Marketing and Communications Resource Dashboard Coordinator (Texas): $115,000
SAP sales and distribution consultant (New York): $92,000 to $115,000
VMware hired a senior product line marketing manager in California with a salary of $240,000.
VMware, majority-owned by Dell, emerged as a major enterprise technology company as a pioneer of virtualization software, which made it possible for businesses to tap disparate computer systems as one network. That technology also became key to its success in the cloud.
VMware hired about a dozen product marketing experts recently, including a senior product line marketing manager in California where the tech giant is based, filings showed.
Here some of VMware's recent hires from 717 approved visa applications and how much they're paid:
Senior product line marketing manager (California): $240,000
Group product marketing manager (California): $235,000
Senior product line marketing manager, networking engineer (California): $220,000
Technical product development marketing (California): $209,000
Product line marketing manager (California): $197,000
Marketing operations manager (California): $159,000
Product marketing manager (California): $140,000
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