This is a public service announcement for all my fellow swimwear-obsessed people out there. When you're shopping for swimsuits, chances are you have your go-to stores and retailers that you scour to find the best suits, but I'm here to insist that you add one more to your list of swimwear sources this summer: H&M. Yep, the affordable retailer we all know and love for everything from wardrobe basics to pretty dresses is stocking a healthy selection of cool swimsuits at the moment, and I'd be remiss not to point it out to you.
Idly scrolling through its summer section recently, I came across a pretty floral-printed bikini that made me do a double-take. Wait, am I seeing this correctly? Is this suit really priced below $20? I was having a hard time believing what I was seeing, so I ventured into the swimwear section only to find even more examples of cool and on-trend suits that surprisingly didn't make my wallet hurt.
From pastel florals and eye-catching ribbed textures to edgy cutouts and of-the-moment shimmery fabrics (and even more swim trends on my radar), scroll down to shop the best H&M bikinis and one-pieces the retailer is offering right now.
Whoever said black bikinis have to be boring obviously never saw this.Now those are tasteful cutouts.I'm not sure what I'm more into—the tie-dye print or the ruffle detail.Just one of several good color options.Thanks to the ribbed texture and buckle details, this one looks way more than $35.Try to avoid getting compliments on this shimmery fabric, I dare you.There's a reason this high-cut leg style is so popular.Classic bikini shape. Trendy print update.The minimal side straps feel especially fresh.'70s-inspired florals feel very right now.Ribbing + pastels = a major bikini win.These come in baby pink, powder blue, mint, and lilac.The barely there swim trend that celebs are obsessed with.Time to update your string bikinis with this silhouette.We love a bikini top that can double as a crop top.Swimwear basics 101.Leopard print may come and go as a trend, but let's face it—the print is forever.It's always a good time to invest in animal prints.The scalloped trim is just so pretty.Love this lemon color.Another glitter swimsuit because it really is a major trend right now.Ring bikinis are a French-girl favorite.Plus, they have a retro feel to them.I'm not one to wear a lot of prints, but this looks fun and particularly easy to wear.No lines in sight.A shape worth stocking up on.How good is this color?I can already tell this is a comfy pick.How is this possibly priced under $20? Asking for a friend.A little '90s lettuce-edge action.The straps are removable, driving the cost-per-wear even lower.No chance we'd forget the matching bottoms.Surf's up.Sporty, but not.Again with the thin straps!
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