BARC Data Week 16th : Live Sports action missed badly as sports genre dips further by 20%

The Covid19 menace continues, the lockdown continues and also in continuation is the fact that LIVE sports action world over is being missed badly. The Week 16th BARC Data (18th April to 24th April) for the sports genre reflects the fact aptly. The LIVE Sport is so badly missed that the Sports Genre on the Television has further lost its ground.

As per the BARC data released for 16th Week, the genre is poorer by 20%. Star Sports 1 Hindi still is the number 1 channel on back of non-live programming initiatives by Star Sports. But the top channel from 71915000 weekly impressions has come down to 55056000 impressions.

Sony TEN 1 has regained number 2 position in the sports genre as WWE made a comeback on the rating charts.

In terms of TOP 5 Sports Programs of the week 18th ratings – repeat telecast of 3T20 match between India vs W.I series was the top show followed by repeat telecast of ICC World Cup T20 game between India vs South Africa.