Influencer marketing ad spend on Instagram reportedly grew to $265M in North America in Q1 2019, up 62% YoY, threatening the platform's originality and appeal (Wall Street Journal)
Influencer marketing ad spend on Instagram reportedly grew to $265M in North America in Q1 2019, up 62% YoY, threatening the platform's originality and appeal — The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site's originality and appeal
from Techmeme https://ift.tt/2ofgj1P
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