TikTok's ad-fueled popularity could wane unless it can add new features, court influencers, please regulators, and curtail the rate that new users abandon it (Casey Newton/The Interface)
TikTok's ad-fueled popularity could wane unless it can add new features, court influencers, please regulators, and curtail the rate that new users abandon it — With Facebook under antitrust scrutiny around the world, the company is spending more time making the case that it is beset on all sides by competitors.
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