Alphabet's traffic acquisition costs hit $7.44B for Q4, up from $6.58B in Q3, and ad revenue grew 20% YoY to $32.6B, amid competition from rivals like Amazon (Sara Salinas/CNBC)
Alphabet's traffic acquisition costs hit $7.44B for Q4, up from $6.58B in Q3, and ad revenue grew 20% YoY to $32.6B, amid competition from rivals like Amazon — - Traffic acquisition costs as a percent of advertising revenue came in at 23 percent, matching analyst estimates and falling right in line with previous quarters.
from Techmeme http://bit.ly/2Txqv0j
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