Hulu is launching a new private programmatic marketplace for advertisers to buy its on-demand and TV inventory; the marketplace won't replace upfront deals (Jeanine Poggi/Ad Age)
Hulu is launching a new private programmatic marketplace for advertisers to buy its on-demand and TV inventory; the marketplace won't replace upfront deals — Hulu is further automating advertising on the streaming platform with a new private programmatic marketplace.
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