IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% of the total, up from 54% last year (Anthony Ha/TechCrunch)
IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% of the total, up from 54% last year — The online advertising business continues to grow at double digit rates, according to the latest report from the Interactive Advertising Bureau …
from Techmeme https://ift.tt/2QGOubU
No comments