Jio to now offer first-of-its-kind interactive entertainment: Here's how
30 May 2018 |
- Reliance Jio has partnered with Israel-based startup Screenz to create a platform called "Jio Screenz" that will allow real-time, two-way conversations between broadcasters and audiences.
- Jio Screenz is thus slated to be a first-of-its-kind platform for "entertainment-based interactivity" in India.
- While neither party revealed the financial details, the deal is estimated to be worth around $28mn.
- Here's more.
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What exactly will Jio Screenz offer?
Two-way interaction |
- The real-time, two-way interaction between broadcasters and audiences offered by Jio Screenz will allow for entertainment-based gamification never before seen in India.
- It will come in the form of quizzes, polls, and votes during TV shows.
- The Screenz platform has already been employed by the who's who in global entertainment including Sony, Fox, ABC, Univision, and Viacom, among others.
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The platform will also allow for targeted advertising
FACT |
| "This dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile. To ensure a continuous learning and feedback loop, it [Jio Screenz platform] supports rich data reporting and creates unique profiles for each user, hence enabling targeted advertisement," said Jio. |
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The Screenz platform has been used in several popular shows
Screenz |
- Screenz was founded in 2011 by Eli Uzan, and is part of one of Israel's biggest digital entertainment houses, The Box Group.
- The two-way interactive platform by Screenz has been used by over 30 leading broadcasters in a variety of genres.
- Popular shows where the platform has been used include MasterChef, Hell's Kitchen, The Million Pound Drop, Big Brother, and The Taste, among others.
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New era for interactive entertainment in the Indian content market
FACT |
| The platform will be rolled out to television content creators, thus allowing them to conceptualize and create new, innovative, and engaging real-time interactions with their audience through quizzes, polls and the like. Conversations from Google, Facebook, and Twitter will also be integrated by Jio Screenz. |
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Jio's growing footprint in the interactive entertainment segment
Jio & interactive entertainment |
- The partnership with Screenz significantly expands Reliance Jio's growing footprint in the interactive entertainment segment.
- In recent months, the telecom giant had launched Jio Cricket Play Along, which was an interactive gamified experience for IPL viewers.
- Earlier this month, Jio also announced the launch of an AI-led brand management platform called Jio Interact, which sports virtual showrooms, video call centers, and real-time celebrity engagement.
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